Chris Estrada

Homelife Benchmark Realty

How the Wrong Pricing Strategy Can Cost You Thousands.

So, as you’re probably aware, the list price you set for your property has an impact on how quickly it sells — and how much you'll realize on the sale, yes? 


What you may not realize is just how significant an impact it has. Consider the following examples:


Example 1:

You price your property  above its current market value. As a result, many buyers don’t bother to see it because it’s outside of their price range. Those who do see it are confused by the high price tag, (and may even be suspicious.) They may wonder, “What’s going on?”


In this scenario, the home will quite likely languish on the market for weeks or even months, like I've seen many times before, but not so much in THIS current market. Eventuall you'll have to lower the price dramatically to reignite interest if you still want to sell it, or worse, if you HAVE to sell it. 


Example 2:

You price your property just a couple of percentage points lower than what is necessary to gain the interest of qualified buyers. That might not seem like much of a problem. How much can a couple of percentage points matter?


Those points matter a lot.


On a $400,000 property, pricing your home just 2% lower than necessary could cost you $8,000 on the sale. That’s a serious amount of money!


So, as you can see, pricing your home right is serious business. Fortunately, I'll be able to set the right price, to get maximum dollars. Typically, the longer it's on the market, the less you'll get for it, for a number of reasons.  


Looking for a price on your home?  Call me today, and all the best,

 

C :)

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